If done correctly, your Instagram contest can be much more than a way to win free prizes. It can be an effective marketing tool to expand your brand and build a large community of loyal followers. Through extensive testing, we have found that Instagram can be a very effective marketing strategy when it comes with a giveaway. We’ll explain strategies and hacks for running an Instagram giveaway.
Do you want to run your giveaway on Instagram, or with a third party?
There are several ways to set up an Instagram giveaway, from simple to elaborate. You first need to consider where you want to host your contest. One way is to host the giveaway on your Instagram account as an Instagram post. Alternatively, you can host the giveaway outside of your Instagram account, for example on your website or on your blog. If you choose the latter option, we recommend using SweepWidget: seen here. They’re an excellent tool for having users perform various actions to maximize engagement.
What prize should you offer?
Prizes for Instagram giveaways should have something to do with your brand or product. Otherwise, you can’t go wrong with cash, a gift card, a smartphone, or any other type of electronics.
How will users enter your Instagram giveaway?
It is important to determine and emphasize what your audience needs to enter the Instagram contest, and therefore to clearly outline the eligibility requirements in your post. There are several ways to get followers to participate in your giveaways and increase the growth of your followers.
Have users enter by performing various actions
Getting people to take action such as posting a picture and tagging your brand will increase engagement and build your fan base. You can let them receive additional entries by performing various actions such as comments, likes and follows.
Try a photo contest
A photo challenge is probably the most popular type of Instagram contest.
Tell users who want to participate to win, publish a photo in their personal account, and use the hashtag you set (so you can find and write it down).
Cross-promotion with other companies
When you announce an Instagram giveaway with a well-known company or influencer in your industry, capture their followers and anyone they tag to win your competition.
Instagram is a great way to get users connected to your brand and an excellent platform to run a giveaway. Let your users do as many actions and deal with your brand as often as possible. The goal at the end of the day is to make them fall in love with your brand. Good luck and I hope this helps!